Ideas in Motion: engagement assets ideation, design and illustration including flyer disguised as a storybook

Southend Council seek to engage residents especially the young to get out, get active & use public transport with an initiative called Ideas in Motion. They commissioned a variety of assets to support this. 

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Here, I designed & illustrated a digital & printed storybook for families to enjoy together. The storybook doubles as an informative flyer to engage the reader with local service information.